The answer may surprise you. Have you ever wondered why no one bought your house? I know why and I’ll explain the reason in this chapter.
Have you ever heard the saying, “Build a better mousetrap and the world will beat a path to your door?” Even though the saying might appear to be correct – at least on the surface – it’s false. Over 4,400 people have invented what they thought was a better mousetrap. Or at least that’s how many patents have been filed with the U.S. Patent Office. Yet, despite all of the new mousetrap inventions, the classic mousetrap (first patented in 1894) is still the best selling design.
I’M SURE EACH ONE OF THOSE INVENTORS ARE FRUSTRATED
“Why won’t anyone buy my mousetrap? It’s genius!” they say to themselves. They’re frustrated, no doubt. Truly, they may even HAVE a better mousetrap.
PERHAPS YOU CAN RELATE TO THEIR FRUSTRATION
Have you ever thought, “Why won’t anyone buy my house? It’s a great house!” Fortunately, there is an answer to this question:
You can’t throw a great product out on the street and just expect people to buy it.
This rule applies to inventions, homes, and even movies. Yes, even great movies need to be ‘sold’. Here is an example of a great movie that didn’t do well when it was first released. On Sept. 23, 1994, the movie, The Shawshank Redemption was released to the world. Adapted from a short story from legendary author Stephen King, the feature film centered on a pair of imprisoned men. The film is based in a prison but built on the idea of friendship and of hope and of dreams.
THE FILM WAS IMMEDIATELY A CRITICS FAVORITE
It was nominated for seven Oscars and won more than a dozen awards. Twenty years later, The Shawshank Redemption is now considered one of the greatest movies of all time. In fact, in one respected website Internet Movie Database (www.imdb.com), it is ranked as ‘the best movie in cinema history’, ahead of the likes of The Godfather, The Good, The Bad and The Ugly and Schindler’s List.
ANOTHER ACTION MOVIE CAME OUT THAT SAME YEAR
The Flintstones, a live-action remake of the 1960s cartoon, staring John Goodman and Rick Moranis. It, perhaps needless to say, was not nominated for Best Film at the Oscars. Though the film was praised for its costume and set design, “It falls flatter than a granite slab,” noted a national film critic. It did not however go unnoticed, as it won two “Razzie Awards” for Worst Female Performance and Worst Screenplay, it also won a nominee for Worst Movie of 1994.
THE TRUE POWER OF TARGETED MARKETING
The Flintstones imdb.com user reviews are roughly half that of The Shawshank Redemption and is rated by users as one of the worst movies of the 1990s. However, The Flintstones, behind the scenes team of salespeople, masterfully marketed the film to its targeted demographics. The film grossed $131 million in the U.S. and $358 million worldwide.
THEY HAD A GREAT PRODUCT, BUT THEY DIDN’T KNOW HOW TO SELL IT
The people at Universal Studios, who promoted The Shawshank Redemption, admitted they couldn’t figure out how to sell the movie to the public. It grossed only $28 million in the U.S. box office and $60 million worldwide. It ranked 51st in box office success in 1994 – two spots behind In the Army Now starring Pauly Shore.
Look at those numbers, then look at them again. Good marketing and salesmanship matter. The folks at Universal learned their lesson, an expensive lesson at that: Even the best products need to be “sold”.
SO, LET’S TALK REAL ESTATE
Why do some homes seem to never sell? There are a lot of reasons, but each one of them can be solved with the right tools and methods. Yes, the price is the first thing to look at, but many times it’s the other variables that make the biggest difference.
Simply put, you just have to find that one person who is willing to pay more for your home than anyone else. If they want it more than anyone else, then they will be willing to pay a higher price than anyone else.
SELLING A HOME FAST FOR TOP DOLLAR IS REALLY QUITE SIMPLE
I my book “How To Sell Your Home – After Your Listing Expires” I’ve laid out effective solutions to selling your home, even when others have failed. You can order your complimentary copy (Yes, FREE – totally free, no shipping, no cost, no obligation) by clicking here and completing the form. It’s that simple.
So I ask, is your home a great product that wasn’t marketed properly? Probably. Or is it possible that it didn’t sell for any of the other common reasons that a home doesn’t sell? Simply order the book and explore how to sell your home fast for top dollar.
Don’t have time to implement the system? No problem. Hire me to implement it for you. You’ve nothing to lose, and everything to gain.
There’s only one way to find out. Order the book or allow me to drop by, assess the situation and give you my fair opinion. I look forward to hearing from you soon.
Contact me at (254) 747-1602 or AskElle247@gmail.com to schedule a private consultation.